Create Product Architectures

Increasing revenue and decreasing cost

A product architecture which is well aligned with market requirements is the best foundation of an optimal product portfolio from a Complexity perspective. Hence, the proactive development of a product architecture is crucial, especially for companies that are historically focused on reactively fulfilling customer needs or dedicated to just filling gaps to the competition. The challenge is to find the right balance between product complexity, component reusability and complexity costs.


  • How many different product architectures  or modules does my range of products require?
  • How do the product architectures distinguish themselves?
  • How is a modular architecture best designed and how should the modules be interfaced?
  • Which variance of parts or modules is optimal from a cost perspective?
  • Which degree of component commonality is required to achieve the target costs?
  • What are the target costs on part level?
  • Is the product architecture development process embedded in the development process?
  • Are suitable IT-tools available to implement a sustainable product architecture?
  • Is the organization structured for achieving suitable product architectures and what should change?


As the global market leader in Complexity Management we implement our methodologies fast and efficiently. The consultants of Schuh & Co. are highly efficient partners for our clients. Depending on the field of application we generally achieve up to:


  • 10-20 % cut product costs
  • 30 % increased development efficiency
  • 50 % faster time to market with our clients.


Methodical Fundamentals and Tools

  • Market segmentation including cluster analysis of customer requirements
  • Success Factor Portfolio (Key buying criteria)
  • Complexity Manager (software to display and optimize product variety)
  • Product Feature Deployment (PFD) including functional decomposition
  • Variant Mode and Effects Analysis (VMEA) including Feature and Variant Tree
  • Modularization and interface matrix
  • Layer model for modules, parts and product features
  • Product and module profile
  • Complexity cost allocation
  • Value Engineering